oldie but a goodie...

David Ogilvy a self-described "advertising classicist" influenced by Claude Hopkins, John Caples and Raymond Rubicam, Ogilvy emphasized fact-based, long copy to advance Albert Lasker's salesmanship in print philosophy. In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. Today it has more than 450 plus offices in 169 cities. The company was created on Ogilvy's ideals for advertising which are clean, powerful ads marked by graceful, sensible copy and respect for the consumer's intelligence.



all work by Ogilvy & Mather